Finnish viewers to get terrestrial HDTV
(Thomson Reuters ONE) -
* Finland's largest cable TV operator DNA brings HDTV experience to 1.5
million Finnish homes by 2011
* Among the first countries in the world to receive terrestrial HDTV
broadcasting
* Available in the biggest Finnish cities already by the year-end
Once you've let high-definition television (HDTV) into your living room, it's
there to stay. That's become clear to DNA, mobile operator and Finland's largest
cable TV operator, with a 43 percent market share. Now they've decided to make
the Finnish households among the first in the world to enjoy HDTV through their
existing TV antennas. By signing a new agreement with Ericsson (NASDAQ: ERIC),
DNA will make the HDTV experience available for 60 percent of all Finnish
digital terrestrial TV households by 2011.
When it comes to TV-related features worth paying for, excellent quality ranks
the absolute highest and is also considered one of the most important features
of TV services, according to an international study conducted by Ericsson
ConsumerLab on TV and video consumption.
Charlotta Sund, Head of Ericsson Baltic Sea also reflects on statistics done by
Finnpanel - the company that officially measures TV viewing in Finland - and
says: "Just last year, about 35 000 - or 1.4 percent - of Finnish households
ordered HD channels. Considering that 1.4 percent will grow to 60 percent within
a two year period says quite a lot about the great growth potential of the HDTV
market. That's why we've invested so much in TV-related technology and
services."
Pekka Väisänen, Vice president, Consumer Business, at DNA says: "In a recent
survey we found that an impressive majority of the Finnish population, 69
percent, want to watch movies in high definition and in the age group 15-19 the
number is even higher; 89 percent. There's no doubt that HDTV is the future."
Ericsson will immediately start the roll-out of the terrestrial HDTV network,
which means that 60 percent of the Finnish households within the aerial network
will have access to HDTV services at the end of 2011. The service will be
available already at the year-end of 2010 in the biggest cities and the
surrounding areas.
Ericsson is the prime contractor, providing network roll-out and systems
integration services as well as maintenance and support services. The technology
provided includes products from the Ericsson TV portfolio, including the MPEG-4
AVC HD head-end solution, along with third party products and technology for
DVB-T2 HDTV broadcasting.
Notes to editors:
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
[HUG#1443995]
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other applicable laws; and
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originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 13.09.2010 - 09:01 Uhr
Sprache: Deutsch
News-ID 42272
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