Renewed Aamulehti will bring service-oriented content and discussion parallel to news
(Thomson Reuters ONE) -
Alma Media Corporation Press Release October 11, 2010 at 10.00 am
RENEWED AAMULEHTI WILL BRING SERVICE-ORIENTED CONTENT AND DISCUSSION PARALLEL TO
NEWS
Aamulehti, part of Alma Media, will provide impressively modernised content
starting October 12. The newspaper will lift service-oriented journalism and
dialogue parallel to news. To do this, the paper has started two new departments
and editorial teams. When necessary, the entire Aamulehti editorial office will
participate in providing the content. The readers' ideas, views and opinions
will get a more prominent position.
"The reader's lifemap"
- The renewal will sharpen the paper's basic duty. The paper must serve its
readers better as their lifemap. Pointed, bold societal discussion is the
newspaper's duty and role when we are building a better world, says Jouko
Jokinen, Executive Editor-in-Chief, Aamulehti.
According to Mr Jokinen, in addition to special pages, service-oriented content
and a societal aspect will be visible in all Aamulehti journalism. The service-
oriented section will be divided between two locations: The "Hyvä arki" (The
Good Day) pages will be published in Section A, the news section, The "Hyvä
elämä" (Good Life) material in Section B. The Good Day pages will provide useful
topical information and consumer issues while The Good Life focuses on
lifestyle. Theme pages complement the offering. The "Näkökulma" (Viewpoint)
section for discussion and topical issues will be in Section B.
New ways of working
The renewal will introduce new ways of working at Aamulehti. The desk for
service-oriented journalism, for example, will select five families who will
test the effect of certain new things on their daily lives.
The Viewpoint section will appear daily with a sharply-written introduction by
an Aamulehti journalist or an outside writer. The opinions page will be located
within the same section, with its name changed to From the Readers.
The "Nettikampa" (The Web Comb) section represents a totally new type of story.
It sifts the most popular topics from the internet and publishes them in the
newspaper while also encouraging interested readers to search for additional
information on the web.
The renewal will also be visible in the online service Aamulehti.fi. The
internet will be used as a channel for readers' ideas, comments and discussion
in many ways.
Virtual editorial office in internal cooperation
The journalists in charge of the service-oriented content will form a virtual
editorial office including, besides Aamulehti's writers, one person from
Satakunnan Kansa and two from Alma Media's Northern Newspapers. The material
produced will be available for all regional papers and Kauppalehti.
For more information, please contact:
Jouko Jokinen, Executive Editor-in-Chief, Aamulehti, tel. +358 10 665 3100,
mobile +358 50 366 9213
Alma Media in brief
Alma Media is a dynamic media company whose best-known products are the
Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs nearly
3,000 professionals. The company's net sales in 2009 totalled MEUR 307.8 with an
operating margin of 13.5 per cent. Alma Media's share (ALN1V) is listed in the
NASDAX OMX Helsinki Exchange. Read more at http://www.almamedia.fi
[HUG#1450720]
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Alma Media Oyj via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 11.10.2010 - 09:00 Uhr
Sprache: Deutsch
News-ID 44968
Anzahl Zeichen: 0
contact information:
Town:
Helsinki
Kategorie:
Business News
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"Renewed Aamulehti will bring service-oriented content and discussion parallel to news"
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