Streaming delays mentally taxing for smartphone users: Ericsson Mobility Report
(Thomson Reuters ONE) -
* When working under time pressure, time-to-content delays followed by an
additional pause in video playout lead to a jump in mobile users' stress
levels
* Conversely, a delay-free experience triggers a positive emotional response
and increases brand engagement for mobile operators
* Report also forecasts social networking traffic over the next six years to
be 12 times that of the last six
Launched today, the Mobile World Congress edition of the Ericsson (NASDAQ: ERIC)
Mobility Report reveals the impact of different levels of network performance on
smartphone users and their perceptions of mobile operators and digital content
providers.
Neuroscience technology* was used to objectively measure emotional responses to
varied smartphone experiences. Delays in loading web pages and videos under time
pressure caused mobile users' heart rates to rise an average of 38 percent. Six-
second delays to video streaming caused stress levels to increase by a third. To
put that in context, the stress incurred is equivalent to the anxiety of taking
a math test or watching a horror movie alone, and greater than the stress
experienced by standing at the edge of a virtual cliff. Once a video begins, an
additional pause can cause stress levels to increase dramatically.
In the study, the Net Promoter Score (NPS) of an operator increased
significantly when associated with a delay-free experience - by 4.5 points. This
finding was also reflected when measuring emotional engagement using a
neuroscience-based motivational index.
However, the operator's NPS dropped on average four points with moderate time-
to-content and re-buffering delays. Interestingly, moderate delays result in a
double negative for mobile operators: decreased engagement with their brand and
increased engagement with competitors.
Other highlights from the Ericsson Mobility Report - Mobile World Congress
edition, include:
* Social networking is second only to video for driving mobile traffic growth.
Over the next six years total social networking traffic will be around 12
times that of the previous six years
* 68 million mobile subscriptions added in Q4 2015, India added the most (21
million), followed by China (6 million), the US (5 million), Myanmar (5
million) and Nigeria (3 million)
* Total number of mobile subscriptions in Q4 2015 reached 100 percent
penetration at around 7.3 billion - the same number of mobile subscriptions
as people in the world
* Global mobile data traffic grew 65 percent between Q4 2014 and Q4 2015
* There are now one billion LTE subscriptions worldwide, with approximately
160 million additions in Q4 2015
*wireless electroencephalography (EEG) technology, pulse meters and eye-tracking
equipment
NOTES TO EDITORS
All Ericsson Mobility Report findings and Ericsson's Traffic Exploration Tool
can be found at: www.ericsson.com/ericsson-mobility-report
Ericsson at Mobile World Congress 2016
During Mobile World Congress 2016, held February 22 to February 25, 2016 in
Barcelona, Spain, Ericsson will showcase its unique industry insights, the
latest innovation and inspirational discussions that enable powerful new
business opportunities.
We are in the midst of the societal transformation we call the Networked
Society: a society in which mobility, broadband and cloud empower every person
and every industry to reach their full potential. Opportunity is everywhere, and
companies are transforming according to the role they have chosen to play in the
value chains and ecosystems of the Networked Society.
Join us in our Hall (Hall 2, Stand 2N60) to learn about 5G, the Internet of
Things and cloud, and to discuss the impact digital transformation can have on
people, business and society.
Follow the conversation online:
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For media kits, backgrounders and high-resolution photos, please visit
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
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Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Ericsson Mobility Report - MWC Edition (Feb 2016):
http://hugin.info/1061/R/1986667/728939.pdf
Graphic - Mobile penetration across the globe:
http://hugin.info/1061/R/1986667/729006.jpg
Photo - Neuroscience test in action:
http://hugin.info/1061/R/1986667/729000.png
Graphic - Mobile subscriptions across the globe:
http://hugin.info/1061/R/1986667/729007.jpg
Graphic - Comparable stressful situations:
http://hugin.info/1061/R/1986667/729001.jpg
Graphic - Areas of the brain related to neurometrics:
http://hugin.info/1061/R/1986667/729003.jpg
Graphic - Stress impact of streaming delays:
http://hugin.info/1061/R/1986667/728940.jpg
Graphic - New mobile subscriptions added, Q4 2015:
http://hugin.info/1061/R/1986667/729005.jpg
Graphic - Yearly net added mobile data traffic:
http://hugin.info/1061/R/1986667/729008.jpg
Graphic - Change in Net Promoter Score:
http://hugin.info/1061/R/1986667/729002.jpg
Graphic - Social networking traffic growth:
http://hugin.info/1061/R/1986667/729004.jpg
Press Release_Ericsson Mobility Report - MWC Edition:
http://hugin.info/1061/R/1986667/729009.pdf
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via GlobeNewswire
[HUG#1986667]
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Datum: 17.02.2016 - 10:00 Uhr
Sprache: Deutsch
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