Telenor and PayEx to establish Valuecodes
(Thomson Reuters ONE) -
(Fornebu/Oslo, 12 October 2010) Telenor and PayEx have joined forces and
established the company Valuecodes. By combining their knowledge and experience
their objective is to take a leading role in the new digital market for coupons,
gift vouchers and tickets.
Following the change in the Norwegian Marketing Practices Act in the summer of
2009 the focus on the coupon market in Norway has grown, but so far few players
have managed to come up with effective solutions to increase value for the
companies and their customers. The situation in Sweden is very different; around
60 million Swedish coupons are redeemed every year. In addition, more and more
players offer their own loyalty- or membership cards, and there is an increase
in the demand for mobile ticketing solutions. Valuecodes AS will offer an
effective system for handling digital value codes and will assist companies and
consumers in compiling all these codes in one place - in the mobile phone.
"Innovation is essential for Telenor and open innovation through partnership is
thus strategically important. By establishing Valuecodes together with PayEx,
our aim is to create an effective, secure and stable ecosystem for unique value
codes in Scandinavia. The vital component is the mobile phone - always on,
always present - as the carrier of all these services. Telenor will add
important experience and competence, at the same time as Valuecodes AS will
contribute with useful services on the mobile phone for consumers and companies
alike," says Christian Ursin-Holm, Vice President of New Business in Telenor and
Chairman of the Board of Valuecodes AS.
"This initiative is of strategic importance and will further develop and refine
our service portfolio within value codes towards actual needs and opportunities
in the market. We are seeing a growing need for future-oriented payment services
- which is the core business of PayEx - connected to marketing services and
ticketing," says Raymond Klavestad, CEO of PayEx Solutions AS.
"We are looking forward to developing sales triggering tools and ticketing
services based on value codes in close dialogue with customers and partners. I
see a great potential for businesses focusing on the consumer market", says
Andreas Gullberg, CEO of Valuecodes AS.
Complete solution
Valuecodes AS will supply a complete solution ("software as a service") for
paying, generating, distributing, validating and reporting/analysing value codes
in real time. The service portfolio includes coupons, loyalty-/membership cards,
trading stamps, punch cards and gift vouchers, as well as tickets for events and
public transport. We will also supply value adding services within consultancy
and integration, as well as acquisition and installation of hardware.
Telenor owns 51 per cent and PayEx 49 per cent of Valuecodes, which is based in
Oslo, Norway.
About Telenor
Telenor Group is an international provider of tele, data and media communication
services. Telenor Group has mobile operations in 11 markets in the Nordic
region, Central and Eastern Europe and in Asia, as well as a stake of close to
40 per cent in VimpelCom Ltd., operating in 10 markets. Headquartered in Norway,
Telenor Group is one of the world's major mobile operators with 184 million
mobile subscriptions (per Q2 2010), revenues in 2009 of NOK 98 billion, and a
workforce of approximately 40,000 employees. For more information about Telenor
Group, please visit www.telenor.com
About PayEx
PayEx are the foremost experts in payments within the Nordic region. PayEx well
over six hundred employees are motivated, inquisitive and innovative. Since
1972, PayEx have developed a vast expertise within payment services for internet
and mobile trade, rating/billing, invoice and ledger management, collections,
and credit management. PayEx also offers financial services such as factoring
and consumer financing. Read more on www.payex.no
Contacts:
Christian Ursin-Holm, Vice President of New Business in Telenor, tel
+47 481 56 067, christian.ursin-holm(at)telenor.com
Raymond Klavestad, CEO of PayEx Solutions AS, tel +47 911 31 904,
raymond.klavestad(at)payex.com
Andreas Gullberg, CEO of Valuecodes AS, tel +47 90 133 300,
andreas.gullberg(at)valuecodes.no
For more information on Valuecodes AS, seewww.valuecodes.no
[HUG#1451185]
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Source: Telenor via Thomson Reuters ONE
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Datum: 12.10.2010 - 15:13 Uhr
Sprache: Deutsch
News-ID 45116
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