Telenor Group launches intrapreneur program
(Thomson Reuters ONE) -
(Fornebu 22 April 2016) -- Telenor Group today unveiled a new innovation program
for all employees to find our own budding intrapreneurs with the next engaging
end-user products and services and to transition "napkin ideas" to pilot
products impacting millions.
Telenor employees with a great idea for a digital product can apply to the
Ignite Incubator, Telenor's new intrapreneur program. Here they get a chance to
develop the idea into a testable prototype, or Minimum Viable Product.
Successful pilots will then be given resources to develop into a product to
impact the societies in which Telenor operates, and that millions of our
customers will use in their daily digital lives.
Fundamental to Telenor's 2020 strategy
Last year, a target was set as part of Telenor Group's strategic ambition: in
2020, Telenor Group aims to have 300 million users spending at least 10 minutes
daily on our services.
"We need to deliver superior customer experiences and offer a broad range of new
engaging products to our millions of customers,'' says Telenor Group President
& CEO Sigve Brekke. "To be able to build those products, we first must test and
explore product ideas. To do that, we need to deep-dive into our customers'
desires. And who is best suited for the job? We are. It's time for us to roll up
our sleeves and start innovating."
Launching the innovation program at a global townhall for all 36,000 employees,
Brekke encouraged people with ideas to step out of their comfort zones and seize
this fresh opportunity.
Building the dream
"Ignite Incubator is a radical step up in Telenor's efforts in how we foster
innovation internally, and is modelled on our work with external startup
communities in our global markets, such as dtac Accelerate. Similar to that
program, teams with the best ideas will get to spend 3 months at a startup
incubator to take their idea into a working prototype. Ideas should focus on
solving a validated customer problem as well as be locally relevant and/or have
global potential," says Gunnar Sellæg, Head of Product & Innovation in Telenor
Group.
By participating in Ignite Incubator, employees will get valuable hands-on
experience in thinking about customer needs, innovation methodology and how to
develop viable new products. It will also provide valuable lessons in an area
central to Telenor Group's ambition to be the customers' favourite partner in
digital life.
Ignite Incubator: how it works
All submitted ideas will screened and teams will be selected to pitch in front
of an international panel in mid-June. Proposals will be judged on how the
solution solves a customer problem, has a viable technical solution, and market
potential. Up to 12 teams will go through to a three-month incubator bootcamp in
either Norway or Asia to develop minimum viable products (MVPs) or testable
prototypes. In December the selection panel and Telenor Group senior management
will decide which should be developed further, either internally in one of
Telenor's 13 companies or at Group-level, or potentially spun out as an external
company.
Press contact:
Hanne Knudsen, Director, Media Relations, Telenor Group
Email: hanne.knudsen(at)telenor.com
Mobile: +47 90 80 40 15
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via GlobeNewswire
[HUG#2005902]
Unternehmensinformation / Kurzprofil:
Datum: 22.04.2016 - 11:30 Uhr
Sprache: Deutsch
News-ID 465820
Anzahl Zeichen: 4194
contact information:
Town:
OSLO
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