Ericsson chosen by KT Skylife for UHDTV expansion
(Thomson Reuters ONE) -
* KT SkyLife selects Ericsson for expanding UHDTV service
* Ericsson encoders will support KT SkyLife in expansion of UHD channels
* Partnership will bring Korean consumers dramatically enhanced picture
quality and immersive viewing experiences
KT SkyLife, South Korea's leading satellite pay TV provider, has chosen Ericsson
(NASDAQ:ERIC) to expand its Ultra High Definition (UHDTV) service, leveraging
Ericsson's high-performance HEVC (High Efficiency Video Coding) encoders to
bring consumers transformed picture quality. The deal marks KT SkyLife's fifth
UHD channel launch to date, and underlines its leadership in providing the
greatest number of UHDTV channels in Korea.
41 percent of consumers think that 4K or UHD quality is an important TV and
media feature (Ericsson ConsumerLab 2015), leading to continued traction for
UHDTV services in global markets. With next generation compression and HEVC, it
is now possible for consumers to access these high quality services at home,
bringing great potential for TV providers to improve their offerings and delight
consumers with enhanced visuals. However, at the same time these providers must
ensure that underlying compression technology has the stability and the
flexibility to support these developments and future upgrades. With the highest
worldwide market share of UHD encoders and transcoders, Ericsson is applying its
proven success to help KT SkyLife meet these challenges.
Han Lee, CTO of KT SkyLife, says: "KT SkyLife is committed to providing the
nation's first multi-channel high-definition TV and 3D broadcasting services,
and continuing its leadership with optimized commercial UHDTV services. As with
our legacy standard and HD services, our UHDTV services will leverage best of
breed technologies to bring our customers next generation immersive TV
experiences. Ericsson has supported KT SkyLife with its unrivalled compression
solutions for many years, and we have full confidence that this partnership will
move our business forward and keep us ahead of the competition."
Ericsson encoders support video compression and pre-processing improvements in
MPEG-2, AVC and HEVC, with advanced compression capabilities for video quality
optimization. The solution will ensure better video quality for KT SkyLife's
customers, with expected picture quality improvements of up to 15-20 percent,
while utilizing less of KT Skylife's bandwidth.
Giles Wilson, TV and Media at Ericsson, says: "Consumers are placing more and
more value on high quality TV experiences, and delivering seamless UHDTV is
therefore a key challenge and opportunity for all service providers. HEVC is
fundamental to ensuring these new video formats can be deployed on a large scale
cost-effectively, and we're very pleased to help KT SkyLife maximize the
potential of this standard. With our deep heritage in compression spanning over
two decades we can ensure ultimate stability in our solutions, so that KT
SkyLife can meet the demands of its customers and succeed in today's challenging
TV environment."
This deal is the latest Ericsson compression solution to be implemented by KT
SkyLife, who also use the AVP 4000 System Encoders and MX8400 Multiplexers.
At Broadcast Asia 2016, held May 31 - June 3, 2016, (stand number Lotus 4A/B) in
Singapore, Ericsson will be showcasing the latest from its broad product
portfolio for content owners, broadcasters and TV service providers.
NOTES TO EDITORS
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With approximately 115,000 professionals and customers in 180 countries, we
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front.
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FOR FURTHER INFORMATION, PLEASE CONTACT
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Ericsson chosen by KT Skylife for UHDTV expansion:
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[HUG#2015282]
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Datum: 26.05.2016 - 10:00 Uhr
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News-ID 473776
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