Ericsson launches MediaFirst Video Delivery at Broadcast Asia 2016
(Thomson Reuters ONE) -
* Ericsson MediaFirst Video Delivery gives complete content visibility and
control throughout media delivery chain
* Next generation video-centric solution enhances quality of video experience,
delivering seamless video across networks and devices
* Enables IPTV, cable and mobile operators to respond to disruptive trends in
rising network traffic and video consumption
Unprecedented consumer demand for video content has driven operators and
broadcasters to change methods of video distribution and differentiate their
multiscreen over-the-top (OTT) services to ensure best quality of experience. In
response to the increased volumes of video traffic over operator networks,
Ericsson (NASDAQ:ERIC) is launching its MediaFirst Video Delivery solution at
Broadcast Asia 2016 in Singapore. The solution is the latest addition to the
Ericsson MediaFirst portfolio, following the successful launch of Ericsson
MediaFirst Video Processing at NAB Show 2016.
This modular video distribution platform enables service providers and
broadcasters to enhance the distribution of managed video services to mobile
devices. Drawing upon modern content delivery network (CDN) technology for
delivering adaptive live TV, video on demand (VoD) and Cloud DVR/time shifted
content, the solution enables IPTV, cable and mobile operators to handle managed
and unmanaged content by enhancing their network efficiencies and reducing
associated costs.
Gary Traver, Head of Media Engineering, Telstra, says: "Developing innovative
approaches to video delivery and the ability to focus on improving content
experiences for our customers are key outcomes from our partnership with
Ericsson. Together we have delivered the world's first live stadium trial of LTE
Broadcast. Components of the Ericsson's TV portfolio have enabled us to better
optimize our network for video, and provided agile CDN capacity in anticipation
of our customers rising video consumption. We will be watching closely the next
evolution of these technologies in the MediaFirst Video Delivery solution."
Key benefits of Ericsson's MediaFirst Video Delivery solution for TV service
providers include:
* Edge repackaging to HLS or DASH to allow seamless connection to iOS, Android
and set top boxes (STB)
* Instant Channel Change for Live TV
* Common encryption and Multi-DRM support
* Targeted ad insertion capabilities anywhere in the media delivery pipe
including mobile and set top box clients
* Video delivery analytics
* Mobile video optimization and support for sponsored data
* Ability to participate in Ericsson's Unified Delivery Network and partner
CDNs
* Multicast ABR, Multipath TCP
Content providers and broadcasters will also benefit from a number of further
key features, including origin packagers with Multi-DRM support, optimized CDN
selection, co-located cache capabilities and access to Ericsson's Unified
Delivery Network, a growing network of operator and partner CDNs.
Carlos Gonzalez, Head of Media Delivery, Ericsson, says: "With ever increasing
volumes of video traffic being consumed, operators require complete content
visibility and control throughout the entire delivery chain in order to
differentiate their multiscreen OTT services. Mobile video traffic is forecast
to grow by around 55 percent annually through to 2021, when it should account
for over two-thirds of all mobile data traffic. This underlines the need for
next-generation cloud based solutions to deliver a superior performance. Through
Ericsson MediaFirst Video Delivery, we are enabling our customers to deliver
seamless video across all networks and devices and radically enhance the quality
of the video experience."
At Broadcast Asia 2016, held May 31 - June 3, 2016, (stand number Lotus 4A/B) in
Singapore, Ericsson will be showcasing the latest from its broad product
portfolio for content owners, broadcasters and TV service providers.
NOTES TO EDITORS
For media kits, backgrounders and high-resolution photos, please visit
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
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www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Ericsson MediaFirst Video Delivery Broadcast Asia 2016:
http://hugin.info/1061/R/2016474/747881.pdf
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via GlobeNewswire
[HUG#2016474]
Unternehmensinformation / Kurzprofil:
Datum: 31.05.2016 - 01:00 Uhr
Sprache: Deutsch
News-ID 474415
Anzahl Zeichen: 6875
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