Telenor becomes a Norwegian Red Cross' key partner
(Thomson Reuters ONE) -
(Fornebu, 3 December 2010) Telenor and the Norwegian Red Cross have signed an
agreement making Telenor a Red Cross' key partner for the next three years. The
agreement is worth at least NOK 9 million.
"The flood disaster in Pakistan, where we have operations, has had a strong
effect on us, and the efforts of the Red Cross to get the country on its feet
again have been formidable. Through their helpline services and their work with
digital bullying, the organisation has proven themselves to be a relevant and
strong collaborative partner for Telenor," says Jon Fredrik Baksaas, President
and CEO at Telenor.
This is a 3 year agreement made up of three parts:
· NOK 1.5 million in annual relief assistance to Pakistan
· NOK 1 million per year to the Red Cross helpline services, which
includes the Cross My Heart helpline.
· NOK 500,000 funding per year for discretionary use
Telenor Norway has also decided to continue with the much talked about "Bruk
Hue" (Use Your Head) tour, which is a campaign against digital bullying in
schools, run in collaboration with the Red Cross, BarneVakten and The Norwegian
Media Authority. So far the tour has visited 150 junior high schools covering
major parts of Norway. Telenor has granted NOK 1 million for visits to 50 new
schools in spring 2011. The management in Telenor Norway has also decided that
this year's staff Christmas presents amounting to NOK 1 million, will be given
entirely to the "Bruk Hue" tour, which means that a total of 100 schools will be
visited in 2011.
"It is a Christmas present that will be of great significance to Norwegian
children and youth in the coming year. There are still calls coming in every
week from schools and parent committees expressing a strong desire for a visit
from the "Bruk Hue" tour. The "Bruk Hue" tour is an example of cooperation which
is not just about a company donating money to humanitarian causes, but using its
technology and competence for the greater good of children and youth, with
efforts that are more goal-oriented and relevant," says General Secretary of the
Red Cross, Børge Brende. "We are also happy that Telenor is helping our relief
work in Pakistan. In this way they are part of creating positive moments, both
for children in the digital world here in Norway, and for children and youth who
have lost everything in the flood in Pakistan," he continues.
"Telenor and the Norwegian Red Cross have worked incredibly well together over
several years now. Telenor is proud to be contributing to the very important
work being done by the Red Cross and its employees to help people in need," says
Jon Fredrik Baksaas.
For further information:
Telenor:
Atle Lessum
Head of Media and PR, Telenor Group Communications
Tel.: +47 415 05 645
Email:atle.lessum(at)telenor.com
Red Cross
Jon Martin Larsen
Head of Media
Tel.: +47 907 70 437
Email:jonlar(at)redcross.no
[HUG#1467502]
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Source: Telenor via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 03.12.2010 - 08:49 Uhr
Sprache: Deutsch
News-ID 49375
Anzahl Zeichen: 3822
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"Telenor becomes a Norwegian Red Cross' key partner"
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