Ericsson and Novatium bring simple and convenient computing for the masses through the cloud
(Thomson Reuters ONE) -
· PC as a Service brings together the power of mobile broadband and
cloud computing to reach out to the next billion users
· Transforms personal computing to the level of simplicity of a
household appliance
· Dramatically reduces battery consumption and allows PC to start in 5
seconds
· To be available to telecom operators across Asia, Africa, Americas and
Europe.
Ericsson (NASDAQ:ERIC) and Novatium announce the global launch of PC as a
Service. By making use of a cloud based operating system, PC as a Service
removes the complexities of virus protection, software updates, application
installation and maintenance. These features are moved away from the user to the
cloud. The service, including client hardware, is remotely managed end-to-end by
experts.
The concept gives a superior and convenient computing experience at a really
great value reaching out with an optimal solution for the next billion users,
especially in emerging markets.
PC as a Service is an operator offering and includes a managed monetized PC
desktop and brings the strengths and advantages from mobile prepaid to the
personal computer by allowing flexible recharging and diverse subscription
models.
By offloading the overhead of running the operating system to the cloud, a PC as
a Service device is able to perform tasks like media consumption and Internet
browsing in a far quicker and responsive manner. Thanks to this radical
innovation, the PC consumes less energy which means better battery life, reduced
temperature of the device as well as minimizing the load on a telecom network
without compromising the user experience.
The service holds tremendous promise for telecom operators globally looking at
ways to monetize their mobile broadband infrastructure, while ensuring
subscriber value. Several leading telecom service providers in India have
already deployed the concept under their brand names.
"PC as a Service is a first-of-its-kind concept and a natural evolution of
telecom and computing. Today, when every transaction is moving to the Internet,
we are confident that cloud based computing will transform the way we use
computers, tablets and smartphones today," says Daniel Freeman, Head of
Multimedia Innovation, Ericsson. "Additionally, PC as a Service offers telecom
operators new ways to expand their broadband business. We see it driving mobile
broadband penetration in emerging as well as developed markets as it motivates
investments in rural as well as urban infrastructure."
"With hyper competition and the continued rollout of Mobile Broadband networks,
telecom service providers are looking for new services which offer a way to not
only acquire but retain valuable customers. PC as a Service is one such
revolutionary disruption," says Mr. Alok Singh, CEO, Novatium solutions. "We
believe PC as a Service is the future of telecom and computing convergence and
telecom operators globally can now leverage the same with a trusted partner like
Ericsson," he added.
Gone is the time people have had to wait for a PC to start. A typical device is
up and running 5 seconds after you turn it on. You never risk losing your data
as it is mirrored in the cloud.
Ericsson and Novatium will be demonstrating their PC as a Service offering at
the Ericsson Hall (Hall 6) at Mobile World Congress, Barcelona.>
Notes to editors:
Video of the demo
http://www.youtube.com/watch?v=GewXOwAczWo
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
About Novatium Solutions Pvt Ltd
Novatium is the leader and pioneer in PC as a Service in India with its
superior, convenient and great value offerings. Novatium's innovation is in the
area of research and development of user environment, technologies,
infrastructure and support for providing easy to use everyday computing for all.
This involves providing computing services based on 'Pay as you Use' model. The
underlying principle is that users subscribe only to the required applications
and resources for a desired period. Novatium provides home and small company
computing service across India. Its simplicity of computing provides unique
value, coupled with ease of navigation, data security and freedom from the
hassles of application and software maintenance and upgrades.
press release in pdf:
http://hugin.info/1061/R/1488296/423741.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1488296]
Unternehmensinformation / Kurzprofil:
Datum: 11.02.2011 - 16:29 Uhr
Sprache: Deutsch
News-ID 51393
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