Mobile apps will transform business and industries
(Thomson Reuters ONE) -
* Success of applications depends on networks that are smart, scaleable and of
superior performance
* Ericsson sees four ways to support operators in offering enterprises and
consumers services via apps
* Research shows that people download new apps on a daily basis
Mobile applications depend on networks that are smart, scaleable and of superior
performance, and networks need the innovation coming from the apps culture, said
Hans Vestberg, President and CEO of Ericsson (NASDAQ: ERIC), in his keynote
address to the GSM Association at the Mobile World Congress 2011 in Barcelona.
"Apps are transformative - not only for consumers but also for enterprises,"
says Vestberg, and cited smart grids as one example of how applications can
change business models. He said: "Take the power sector, which in its process
of making power, stands for a fair share of global CO2 emissions. But with
mobile apps on top of the smart grids, CO2 savings can be achieved.
"The app is just one part of the whole chain, built on top of mobility and
broadband leading us into the networked society," said Vestberg.
The CEO said Ericsson is prepared to assist operators and businesses in four
ways: process efficiency and automation; to increase efficiency for mobile
workforces; enable companies to provide new value propositions, and to enable
services to help people reach each other better in everyday situations.
"The combination of mobility, broadband and cloud, with applications added on
top, means major business opportunities for the consumer market - and maybe more
importantly, for the enterprise market. We as an industry can tap into new
revenue streams and drive transformation in other industries. We can be the
industry of industries," said Vestberg.
Ericsson's ConsumerLab found in a study that the habit of downloading
applications was adopted more quickly into people's daily lives than anyone
imagined. "Twenty percent of app phone users answered that they downloaded apps
daily, and they keep doing so," he said. Last year, people downloaded nearly
11 billion mobile apps to smartphones.
Making money in the world of applications is possible, for entrepreneurs and
mobile operators, Vestberg emphasized. "The leisure apps, games and things, will
always be there and people are sometimes willing to pay for them. But I think
the real potential lies in apps for enterprises and in industries like health,
power and logistics," he concluded.
Vestberg was joined by three other CEOs - Peter Chou of HTC, Peters Suh of WAC
and Sir Martin Sorell of WPP - in discussing the world of mobile applications
and their impact on the ICT industry.
Caption: Ericsson President and CEO Hans Vestberg presenting in Ericsson's Hall
6 at the Mobile World Congress 2011.
NOTES TO EDITORS:
Our multimedia content from the press conference is available at the broadcast
room: www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
Mobile apps will transform business and industries:
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Source: Ericsson via Thomson Reuters ONE
[HUG#1489139]
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Datum: 15.02.2011 - 14:12 Uhr
Sprache: Deutsch
News-ID 51494
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