KLM presents Delft Blue aircraft
(Thomson Reuters ONE) -
AMSTELVEEN, 15 June 2011 - KLM Royal Dutch Airlines today presented its Delft
Blue aircraft at Schiphol. Together with the Mayor of Delft, KLM Managing
Director Erik Varwijk opened the hangar doors, revealing this unique aircraft.
The 64-metre-long, 18-metre-high aircraft boasts a coat of 4,000 stickers, each
in the form of a Delft Blue tile.
The initiative began with the worldwide Tile & Inspire campaign that ran between
April and May. Everyone was invited to participate online, mainly via Facebook,
to create a Delft Blue tile with an inspiring message in a bid to secure a place
for it on a KLM aircraft. Around 4,000 winners were selected ad random from the
most inspiring entries. These tiles can now be seen on the Boeing 777-200, which
will make its first flight today.
"With this Delft Blue aircraft, KLM is establishing a link between its history
and the social media. The successful online Tile & Inspire campaign has enabled
us to actively involve our passengers in relation to an age-old Dutch product:
Delft Blue. Delft Blue is of course inextricably linked to both Dutch culture
and KLM. Since the 1950s, KLM has been presenting miniature Delftware houses to
its World Business Class passengers travelling on intercontinental flights. We
are extremely proud that one of our aircraft now boasts a complete Delft Blue
exterior," said Erik Varwijk.
As many as 120,000 tiles were created in 154 countries; some 77,000 were
submitted for a place on the aircraft. The campaign generated more than 50,000
extra likes on KLM's Facebook page and more than 450,000 views on YouTube
KLM's recent worldwide online Tile & Inspire campaign has been a great success.
KLM challenged its Facebook fans and passengers to convert their profile
pictures into a Delft Blue tile with an inspiring message, in the hope of
winning a place on the body of a KLM Boeing 777-200. Inspiring messages were
considered in Chinese, German, English, French, Dutch, Norwegian, Portuguese,
Russian, Spanish and Swedish. In the end, an entire series of tiles in these
languages were selected for the aircraft. These inspiring messages will soon be
flying to multiple destinations.
For more information:
KLM Media Relations:mediarelations(at)klm.com
Images available at the end of the day: www.presslink.nl/klm
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Source: KLM via Thomson Reuters ONE
[HUG#1523646]
Unternehmensinformation / Kurzprofil:
Datum: 15.06.2011 - 12:50 Uhr
Sprache: Deutsch
News-ID 55576
Anzahl Zeichen: 3077
contact information:
Town:
Amstelveen
Kategorie:
Business News
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