K-food stores and Chiquita donate 137,506 euros to children's
hospitals
(Thomson Reuters ONE) - K-food stores and Chiquita donate 137,506 euros to this year's 'GiveChildren a Life' campaign. The collected funds will be used topurchase premature babies' intensive care equipment for all of thefive children's hospitals of Finland's central university hospitals.- Again this year, K-food store customers welcomed the collection andactively contributed to helping premature babies. We're really veryhappy about the results. Children and the young are central to K-foodstores' responsibility work which promotes wellbeing and healthylifestyles, says Kesko Food's Niina Ryynänen, Vice President,Customer Relationships.- The 'Give Children a Life' collection started at the beginning ofMay in all K-food stores. We've donated three cents for every kilo ofChiquita or Chiquita Mini bananas we've sold. In addition, ourcustomers will be filling up the collection boxes of the Associationof Friends of the University Children's Hospitals' at K-food storecheckouts until the end of September, says Toni Pokela, aK-citymarket retailer from Espoo, who will present the cheque and thecollected funds to the Association of Friends of the UniversityChildren's Hospitals in the 'Give Children a Life' concert inHartwall Areena, Helsinki, on 9 September.In 11 years, K-food stores and Chiquita have donated 1,478,150 eurosto the 'Give Children a Life' collection. The funds have been used topurchase, for example, incubators, intensive care monitors andrespirators for the newborn babies' intensive care units at thecentral hospitals.- We're grateful for the significant cooperation we've enjoyed withChiquita and K-food stores over these 11 years, during whichthousands of children have been helped. New technology enables moreimmediate, efficient and painless treatment, which is especiallyimportant for child patients, says Maria Ekroth, Executive Director,the Association of Friends of the University Children's Hospitals.- For us too, participation in this collection is a matter of honour,because the wellbeing of children and youths, both in Finland andabroad, is important for us. We're very happy about ourlong-established cooperation with K-food stores and their customers -with this year's collection funds vitally important equipment canagain be purchased for the intensive care units of newborn babies,says Sanna Tapio of Chiquita Nordic.Around 4% of children in Finland annually are born prematurely. About50 premature infants per year can be cared for in a single incubatorunit, and each unit has a service life of 10 years.Further information:Kesko Food Ltd, Vice President Niina Ryynänen, tel. +358 10 53 37100Chiquita Nordic, Sanna Tapio, tel. +358 9 231 22 233, or NiinaKoskinen, tel. +358 9 231 22 254Association of Friends of the University Children's Hospitals, MariaEkroth, tel. +358 9 682 45215Kesko (www.kesko.fi) is a retail specialist whose stores offerquality to the daily lives of consumers. Kesko has about 2,000 storesengaged in chain operations in the Nordic and Baltic countries,Russia, and Belarus. Kesko Food is part of the Kesko Group.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 09.09.2009 - 15:03 Uhr
Sprache: Deutsch
News-ID 5639
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