Readership of Kauppalehti continued to grow, circulation down due to
cutbacks in group subscriptions
(Thomson Reuters ONE) - Alma Media Corporation Press release 15 September 2009READERSHIP OF KAUPPALEHTI CONTINUED TO GROW, CIRCULATION DOWN DUE TOCUTBACKS IN GROUP SUBSCRIPTIONSFinland's leading business newspaper Kauppalehti, part of Alma MediaGroup, managed to further increase its readership in the first partof 2009. According to the latest National Media Survey by the FinnishAudit Bureau of Circulations, Kauppalehti's new reader count is230,000 (+7%) and Kauppalehti Optio's 229,000 (+3%). The readershipfigures have continuously grown since 2007.- What is happening in the economy and what consequences it has seemsto interest more and more people. The renewal of Kauppalehti at thebeginning of this year has also brought a lot of positive feedbackand attracted new readers, says Hannu Leinonen, ExecutiveEditor-in-Chief, Kauppalehti. The online service of Kauppalehti,kauppalehti.fi, has also had record numbers of readers in the firstpart of the year.A number of measures have been undertaken to secure Kauppalehti Oy'sprofitability in the tight economic situation. Part of this programmeis cutting back on the free subscriptions to student organisations inautumn 2009 and spring 2010. This is why Kauppalehti's auditedcirculation will drop significantly in the next audit, due in spring2010. Readership numbers are not expected to change significantly dueto this measure. Students are also not a major target group for theadvertising in Kauppalehti.- We have had a good cooperation with the Association of Students ofEconomics and Business Administration and the Association of BBAStudents for years, and we are intent on continuing it in future,emphasises Juha-Petri Loimovuori, Managing Director, Kauppalehti Oy.The cooperation has been motivated by introducing Kauppalehti tofuture decision-makers, which has been successful. - In spring 2009we conducted a readership survey among students and noticed that thecooperation needs to be changed. Many students were extremelycommitted Kauppalehti readers, while others hardly glanced at thepaper they received. In future, we will deliver the paper to thosewho wish to receive it instead of all students.More information:Hannu Leinonen, Executive Editor-in-Chief, tel. +358 10 665 2392,hannu.leinonen(at)kauppalehti.fiJuha-Petri Loimovuori, Managing Director, tel. +358 10 665 2360,juha-petri.loimovuori(at)kauppalehti.fiAlma Media in briefAlma Media is a profitable and internationally expanding company thatinvests in the future of newspapers and online media. Its best knownproducts are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.Net sales in 2008 totalled EUR 341 million and the operating marginwas over 14%. The company's share (ALN1V) is listed on the NASDAQ OMXHelsinki stock exchange. Please visit www.almamedia.fi to learn more.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 15.09.2009 - 09:00 Uhr
Sprache: Deutsch
News-ID 5810
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