Third Emmy for Ericsson in digital TV
(Thomson Reuters ONE) -
* Award in category of technology and engineering from the National Academy of
Arts and Sciences
* Proof of Ericsson's technology leadership in television and entertainment
* Active Format Description technologies from Ericsson enable 70 million US
families to view TV content in it's intended image format.
Ericsson (NASDAQ:ERIC) will be awarded one of the highest honors from the
television industry, an Emmy® Award, for its Active Format Description
technology that allows legacy analog narrow screen (4:3) sets to receive an
image that is sized correctly to meet the original intent of the program
producer, even when the original image was photographed in a wide screen format
(16:9).
The National Academy of Television Arts & Sciences says it will formally present
the award at a ceremony during the International Consumer Electronics Show (CES)
in January 2012, where Ericsson President and CEO Hans Vestberg will deliver a
keynote address.
The Active Format Description technologies and systems were created in
anticipation of the need for cable operators to provide analog narrow screen TV
services in parallel with the wide screen HDTV digital service in the United
States
Robert Seidel, Chairman of the Engineering and Technology committee of the
National Academy of Television Arts & Sciences says: "Ericsson and seven other
companies are receiving the award in recognition of their pioneering development
and implementation of the Active Format Description (AFD) technology within many
of their products , as well as their evangelizing efforts to drive the industry
toward an end-to-end system for AFD, thus enabling tens of millions of US
households with legacy analog TVs to see the images intended by the program
producer.
Per Borgklint, Senior Vice President and Head of Business Unit Multimedia at
Ericsson, said: "Without this technology, 70 million US homes that only have
analog TV may only see limited sections of the picture and not the original
image intended by the producer. We are immensely proud that the National Academy
of Television Arts & Sciences has recognized our efforts in this area. This
award shows our commitment to enable the progression of digital television
around the world," he concluded.
This is the third Emmy award that Ericsson has received. In 2007, the OpenStream
Digital Services Platform was recognized for its pivotal role in driving the
growth of video-on-demand (VOD) television services. In 2008, the company's
video compression group was commended for its pioneering development and
deployment of MPEG-4 Advanced Video Coding (AVC) systems for high definition
television (HDTV). Launched in 1948, the Technology and Engineering Emmy Awards
honor development and innovation in broadcast technology and recognize
companies, organizations and individuals for breakthroughs in technology that
have a significant effect on television engineering. A blue ribbon panel of
industry professionals reviews and recommends technologies and potential
awardees.
Notes to editors:
Photos and bio Per Borgklint:
http://www.ericsson.com/thecompany/corporate_governance/company_management/per_b
orgklint
More about AFD technology
Ericsson developed and deployed the first professional-grade ATSC-to-NTSC
converter/receiver implementing AFD in advance of the U.S. digital transition.
This move was in anticipation of the need for cable operators to keep their
analog TV service active post the discontinuance of over-the-air NTSC
broadcasts. The ATSC receiver was deployed at over 50% of the cable headends in
the USA offering analog TV service, making it appear to the cable headend that
it is still receiving off-air analog TV signals, when in fact the receiver is
converting the off-air ATSC digital TV signals to the format suitable for
viewing on legacy analog (NTSC) TV sets. In the conversion process, AFD codes
are used to maintain the correct picture aspect ratio and active image format
(i.e., output 4:3 aspect ratio, with letterbox or center-cut image format). This
is the first industry-significant implementation of AFD conversion at this point
of the broadcast chain.
Our multimedia content is available at the broadcast
room:www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQOMX,
Stockholm and NASDAQ New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
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Source: Ericsson via Thomson Reuters ONE
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Datum: 12.09.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 64245
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