ST-Ericsson and metaio to extend collaboration in mobile augmented reality
(Thomson Reuters ONE) -
Aim to jointly explore new technologies and boost innovation
in NovaThor(TM) based smartphones and tablets
Geneva, September 28, 2011 - ST-Ericsson, a world leader in wireless platforms
and semiconductors, and metaio, a world leader in augmented reality solutions,
announced today their commitment to intensify their collaboration to drive
innovation in mobile augmented reality. The two companies intend to work
together on joint research projects exploring new uses of technologies such as
high-definition mobile augmented reality applications, use of multiple sensors
and 3D stereoscopic imaging.
Augmented reality weaves real-world images with digital images, text and
graphics. These technologies have started to gain more traction in mobile thanks
to the availability of powerful smartphone and tablet devices, and are expected
to play an increasingly important role in mobile applications as the computing,
graphics and imaging capabilities of mobile devices rapidly evolve.
"We believe that increasing innovation efforts and joint research projects with
metaio will considerably boost the number of mobile augmented reality
applications available for smartphones and tablets," says Björn Ekelund, head of
ecosystems and research at ST-Ericsson. "Our powerful and fast Nova(TM) and
NovaThor(TM) platforms fully support metaio's mobile augmented reality software
developer kit, which we can now offer to the growing Igloo community of mobile
application developers".
"We have a history of collaboration and innovation with ST-Ericsson", comments
Thomas Alt, CEO of metaio. "We will now be able to bring innovative and cool
mobile augmented reality applications more quickly to ever-demanding mobile
consumers."
Notes to editors
On September 26 and 27 in Munich, metaio organized "Inside AR 2011", one of the
world's largest annual augmented reality events. ST-Ericsson participated in it,
delivered a key note speech and showed live demonstrations of its powerful
wireless platforms.
For more information on ST-Ericsson's community of developers, visit:
www.igloocommuity.org
About ST-Ericsson
ST-Ericsson is a world leader in developing and delivering a complete portfolio
of innovative mobile platforms and cutting-edge wireless semiconductor solutions
across the broad spectrum of mobile technologies. The company is a leading
supplier to the top handset manufacturers. It generated sales of about USD 2.3
billion in 2010. ST-Ericsson was established as a 50/50 joint venture by
STMicroelectronics and Ericsson in February 2009, with headquarters in Geneva,
Switzerland.
www.stericsson.com
www.twitter.com/STEricssonForum
Nova, Thor and NovaThor are trademarked by ST-Ericsson.
About metaio
As the world-wide leader in Augmented Reality technology, metaio develops
software products for visual interactive solutions between the real and the
virtual world. Based on the software platform Unifeye, 3D-animations can be
integrated seamlessly into live-video streams respectively into pictures of the
user's real environment. Founded in February 2003, metaio currently employs 70+
people at two different locations. The company is headquartered in Munich with
the subsidiary metaio Inc. located in San Francisco USA. metaio has been working
with more than 450 renowned customers from different industries and geographical
locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS,
Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Media Relations
Phone: +41 22 929 5819
Email:media.relations(at)stericsson.com
Investor Relations
Phone: +41 22 929 6973
Email:investor.relations(at)stericsson.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: ST-Ericsson via Thomson Reuters ONE
[HUG#1550461]
Unternehmensinformation / Kurzprofil:
Datum: 28.09.2011 - 17:00 Uhr
Sprache: Deutsch
News-ID 69818
Anzahl Zeichen: 4724
contact information:
Town:
Plan-les-Ouates
Kategorie:
Business News
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