Burger King(R) Canada Expands Poutine Offering to Satisfy A Distinctly Canadian Craving
New ANGRY POUTINE(TM) and POUTINE WITH BACON Available Across Canada for a Limited Time
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 09/27/11 -- Editors note: There is a photo associated with this press release.
BURGER KING® Restaurants of Canada, Inc. is on a mission to become the nation's #1 destination for all things poutine by expanding their Classic Poutine offering. For a limited time, the new ANGRY POUTINE™ and POUTINE WITH BACON are available at participating BURGER KING® restaurants across the country.
Building on the success of their signature ANGRY WHOPPER®, the ANGRY POUTINE™ takes the Classic Poutine recipe and adds jalapeno peppers, crispy angry onions and the signature angry sauce - a combination guaranteed to get Canadians fired up. The POUTINE WITH BACON starts with the Classic Poutine and then adds a load of bacon for a big, delicious and indulgent difference.
"We see an opportunity to become THE destination for Canada's favourite dish by reaching the growing demographic of poutine lovers," said Cameron Loopstra, senior marketing manager for BURGER KING® Restaurants of Canada, Inc. "These new poutine options build on our already successful Classic Poutine by incorporating our guests' two favourite taste profiles - the signature ANGRY taste and bacon."
Poutine is one of Canada's most loved dishes. Canadians order more than 78.6 million servings of poutine each year(i). BURGER KING® hopes the new menu items will grow their 10 percent stake of total poutine servings from coast to coast.
The ANGRY POUTINE™ and POUTINE WITH BACON are available now for a limited time, at a suggested retail price of 90 cents above the regular price of the Classic Poutine.
ABOUT BURGER KING CORPORATION
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 12,300 locations serving over 11 million guests daily in 78 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to . To learn more about Burger King Corp., please visit the company's website at or follow us on Facebook () and Twitter ().
(i)According to CREST® (Consumer Reports on Eating Share Trends) - the industry's gold standard for market research information. February 2011.
To view the photo associated with this press release please visit the following link:
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Contacts:
Pilot PMR on behalf of
Burger King Restaurants of Canada, Inc.
Braden Rosner
416-462-0199 ext. 22
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Datum: 27.09.2011 - 13:36 Uhr
Sprache: Deutsch
News-ID 70175
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contact information:
Town:
TORONTO, ONTARIO
Kategorie:
Retailers
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