New position in Ericsson Group Management Team to drive
implementation of new brand strategy
(Thomson Reuters ONE) - Ericsson's (NASDAQ:ERIC) in-coming President and CEO Hans Vestberghas appointed Cesare Avenia to a new position in the group managementteam where Avenia will be responsible for driving the implementationof Ericsson's new brand strategy. Cesare Avenia is presently head ofmarket unit South East Europe and will take on his new position asChief Brand Officer November 9, 2009.Ericsson is the undisputed leading supplier in the telecom industryand has strengthened its position significantly in the 21st century.Fundamentals for the industry are positive, mainly driven by thegrowing demand for broadband and connectivity. Ericsson has over thepast year developed a new brand strategy to leverage opportunitiesand meet challenges to come in the next few years."We will move from traditional telecom to IP, we see how we move frombeing a hardware to a software business and we will see an evolutionand modernization of the networks rather than the past years vastrollouts of new networks", says in-coming President and CEO HansVestberg. "This requires us to change our ways of working as well asbusiness and engagement models. Our ability to develop competence,behavior and position are key success factors and we arerepositioning our brand to capture these new opportunities."The brand stands for a company's capabilities, strategic directionand differentiation from competition. It shows the direction to themarket and its employees."Our brand must not only speak about our ambitions, but drive ourambitions", says Cesare Avenia. "My role will be to build confidenceand help facilitate change in the organization. I will focus onguiding our colleagues in this transformation to secure long-termvalue growth."Hans Vestberg says; "Cesare's experience from many part of Ericssonand deep knowledge of our customer needs makes him well suited tohead this important task. He has an inspiring management style and Ilook forward to welcoming him in our Group Management Team."Cesare Avenia joined Ericsson in 1994 when he was appointed marketingmanager for division Mobile Systems. In parallel, he has beenteaching industrial marketing at the University of Tor Vergata inRome. During the years with Ericsson he has hold different managerialpositions, like head of Division Switching and Network Systems inItaly, head of Region Middle East and Africa, head of market unitMiddle East and in 2003 he was appointed head of Ericsson Italy.Since 2006, he is head of market unit South East Europe and member ofthe extended group management team.Cesare Avenia was born in 1950 in S. Maria Capua Vetere in Italy. Hehas a degree in Electronics Engineering. He is married and has twochildren.Notes to editors:Cesare Avenia's bio and photo are attached.Ericsson's multimedia content is available at the broadcast room:www.ericsson.com/broadcast_roomEricsson is the world's leading provider of technology and servicesto telecom operators. Ericsson is the leader in 2G, 3G and 4G mobiletechnologies, and provides support for networks with over 1 billionsubscribers and has a leading position in managed services. Thecompany's portfolio comprises of mobile and fixed networkinfrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers withfeature-rich personal mobile devices.Ericsson is advancing its vision of "to be the prime driver in anall-communicating world" through innovation, technology, andsustainable business solutions. Working in 175 countries, more than75,000 employees generated revenue of SEK 209 billion (USD 32.2billion) in 2008. Founded in 1876 with the headquarters in Stockholm,Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ NewYork.www.ericsson.comwww.ericsson.mobiwww.twitter.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: press.relations(at)ericsson.comEricsson Investor RelationsPhone: +46 10 719 00 00E-mail: investor.relations(at)ericsson.comhttp://hugin.info/1061/R/1352979/327603.jpghttp://hugin.info/1061/R/1352979/327604.pdfhttp://hugin.info/1061/R/1352979/327613.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 06.11.2009 - 08:00 Uhr
Sprache: Deutsch
News-ID 8014
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