Wizcom Sector Focus Yields Results Aberdeen Services
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Wizcom Sector Focus Yields Results Aberdeen Services
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Aberdeen Services Adopts Wizcom's Quicktionary
Special Needs Fairs Confirm Under Served Market Potential
Rosh Ha'ayin, December 05(th), 2011 - Wizcom Technologies Ltd. (Prime Standard:
WZM, IL 0010830706) announces today that the Company is witnessing an increasing
yield on its comprehensive turnaround program. Part of this program is to
direct single tier sales and marketing efforts at specific sectors within key
geographic regions. Two of these sectors are special needs and people acquiring
a second language.
In the UK, the Company's efforts are starting to sort effect with three local
authorities currently evaluating Wizcom's Quicktionary. A fourth authority,
Aberdeen English and Additional Language Services, has already decided to adopt
the Quicktionary to help students and a first order for training sets has been
placed. Aberdeen, with a population of 217,000, has 12 secondary and 54 primary
schools, with some 1,600 students for whom English is not their mother tongue.
The number of non-native English speaking students in the UK is approaching 1
Million students and is growing rapidly.
Shimon Amouyal, CEO of Wizcom, stated, "The deal with Aberdeen Services is
another clear validation of our strategy to focus on these specialist markets.
Our chosen geographic key markets have many organizations focusing on assisting
people in acquiring reading and language sales and as we are increasing our
marketing activities, we expect a growing momentum in penetrating these
markets. The benefits of our products for students learning an additional
language are evident and we are focusing our marketing efforts on increasing our
brand awareness in this huge and growing segment."
"Our focus on the special needs market has also been validated through
successful demonstrations at the Assistive Technology Industry Association Show
and the International Dyslexia Show, which were both held in Chicago, IL (U.S.A)
this past month. These specialist fairs are attended by speech pathologists,
language therapists, special education and English as a second language
teachers, reading tutors and specialists, as well as parents of and individuals
with Dyslexia and other learning difficulties. Each of these shows receives
international attention and Wizcom is proud that its products are an asset to
these communities."
"At the shows, it became evident that special needs markets, though large, are
underserved by assistive technology, Wizcom being the only company presenting
reading pens, with many attendees unaware of the accessibility of these reading
and study aides. Furthermore, alternatives to Wizcom's assistive products, such
as one-on-one tutoring, are very expensive in comparison."
About Wizcom Group:
Wizcom Technologies Ltd. is the world's leading producer of personal, portable
scanning pens that help people read and process text. These pocket-sized, user-
friendly devices enable people to understand and use printed material, anytime
and anywhere, without disrupting their reading process. Our pens help students
of English as a first or second language, as well as people working in
multilingual environments, enhancing their fluency and expediting reading
comprehension.
For further information, please contact:
Wizcom Technologies Ltd.
Shimon Amouyal, CEO
13 Hamelacha St.
Rosh Ha'ayin, 48091, Israel
Telefon +972-3-9103330
shimona(at)wizcomtech.com
SCHWARZ Financial Communication
Frank Schwarz
Investor Relations
Telefon +49-611-1745-398-11
Schwarz(at)schwarzfinancial.com
Press Release as PDF:
http://hugin.info/130210/R/1568577/487572.pdf
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Source: Wizcom Technologies Ltd. via Thomson Reuters ONE
[HUG#1568577]
Unternehmensinformation / Kurzprofil:
Datum: 05.12.2011 - 08:01 Uhr
Sprache: Deutsch
News-ID 93748
Anzahl Zeichen: 4908
contact information:
Town:
Rosh Ha'ayin
Kategorie:
Business News
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