Taiwan Excellence Unveils Team for 2023 BMW Berlin Marathon
27 passionate runners from Europe and Taiwan are ready to showcase perseverance and unity at the historic race in Germany’s capital
Munich/Taipei, 12 September 2023 - Taiwan Excellence, an initiative by the Taiwan Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA), is set to announce its selected marathon team for the 2023 BMW BERLIN-MARATHON. As a testament to its commitment to global collaboration in business and sports, the team will be introduced a day before the race, showcasing the spirit of unity as they embark on the marathon across Berlin's iconic landmarks.
•Team Presentation: Taiwan Excellence will introduce a diverse group of 27 amateur runners from Europe and Taiwan, selected from countries like Spain, Germany, Poland, and Taiwan. This team, the result of Taiwan Excellence's summer pan-European campaign, epitomizes the collective spirit of endurance and shared aspirations.
•Venue & Time: The event is slated for Saturday, 23 September, at 12:30 PM, taking place at the Marathon Expo within the historic Tempelhof Airport.
•Discussion Panel: Alongside the team presentation, there will be a panel discussion featuring representatives from both Taiwan and the BMW Berlin Marathon, shedding light on the collaborative goals of the Taiwanese-European community.
•Entertainment and Food: Attendees can expect an array of musical and dance performances, punctuated by culinary delights, adding vibrancy to the press event.
•Speakers: Notable speakers include Brian Lee, TAITRA's Executive Director Strategic Marketing; Prof. Dr. Jhy-Wey Shieh, Taiwan's Representative in Germany; and Jürgen Lock, CEO of SCC Events and the BMW BERLIN-MARATHON.
Brian Lee highlighted the integral role of the collaborative spirit behind Team Taiwan Excellence's marathon campaign, stating, "The enthusiastic response from Europe underscores the binding power of sports." The team's motto, "Run with Taiwan. Strive for Excellence," embodies the core tenets of Taiwan Excellence. Offering guidance in their marathon preparation is Robin Siegert, editor-in-chief of Germany's second-largest running magazine.
The Marathon Expo will also spotlight Taiwan's innovative products, providing a taste of the nation's technological achievements. Hosted at Hangar 6 of Tempelhof Airport, the media event promises enriching discussions, captivating entertainment, and delightful cuisine.
As anticipation builds for the 2023 BMW Berlin Marathon, Taiwan Excellence stands in unwavering support of its team and the wider marathon community. A unique feature exemplifying this support will be the Taiwan Excellence arch at the 40-kilometer mark, providing an energizing point for runners as they close in on the race's climax at the Brandenburg Gate.
Weitere Infos zu dieser Pressemeldung:
Unternehmensinformation / Kurzprofil:
Taiwan Excellence believes that only innovation can bring about change for a better life. A cross-disciplinary team of jurors search and hand select innovative brands in Taiwan that are breaking the mold in sustainability, design, research, and development. The Taiwan Excellence mark has become one of the world’s most coveted and recognizable symbols of quality and design, showcasing Taiwan’s outstanding product innovation around the globe. Please visit https://www.taiwanexcellence.org/en for more information.
Contact Information
Mrs. Lisa Chiu
Director
Taiwan Trade Center, München
Tel: +49 89 512-6710
Email: munich(at)taitra.org.tw
For any media inquiries, requests for further information, or photo requests, please contact:
Roman Bauch | roman.bauch(at)itms.com
Tel: +49 6032 3459-12
Bruno Steup | bruno.steup(at)itms.com
Tel: +49 6032 3459-15
ITMS Marketing GmbH
Datum: 29.09.2023 - 10:46 Uhr
Sprache: Deutsch
News-ID 2065533
Anzahl Zeichen: 2975
Kontakt-Informationen:
Ansprechpartner: Roman Bauch
Stadt:
Bad Nauheim
Telefon: 06032345929
Kategorie:
Sport
Meldungsart: bitte
Versandart: Veröffentlichung
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