DGAP-News: Now Advertising Production PLC: NOW exclusive 'Authorised for Wi-Fi' AirMusicTM

DGAP-News: Now Advertising Production PLC: NOW exclusive 'Authorised for Wi-Fi' AirMusicTM devices unveiling at USA CES 2012

ID: 106143

(firmenpresse) - DGAP-News: Now Advertising Production PLC / Key word(s): Product
Launch/Miscellaneous
Now Advertising Production PLC: NOW exclusive 'Authorised for Wi-Fi'
AirMusicTM devices unveiling at USA CES 2012

20.01.2012 / 10:08

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Press Release

NOW TM exclusive 'Authorised for Wi-Fi' AirMusicTM devices unveiling at USA
CES 2012

Hong Kong - 20th January, 2012, - Now Advertising Production Limited
(Ticker Symbol: 7NW)

Catch Media exclusively licenses Play Anywhere(R) Smart Cloud platform to
Now Network Media Ltd. for 'Authorised for Wi-Fi' connected device.
Catch Media, the award-winning provider of a patented licensed Smart Cloud
technology platform - Play Anywhere(R), today announces its partnership
with Now Network Media Ltd., a subsidiary of Now Advertising Production
PLC, headquartered in Hong Kong, an international hi-tech targeted mobile
advertising company, to develop, manufacture, deliver and participate in
the commercialization of consumer electronic devices. These devices will
allow consumers authorised access to their music collections when listening
on a Wi-Fi connected wireless speaker device using a smartphone or tablet
through Catch Media's Play Anywhere Smart Cloud Technology.
Mr Joe Chen, CEO of Now Advertising Production PLC commented: 'Our
partnership with Catch Media enables Now to leverage an award winning,
patented industry backed platform to enhance our consumer's experience to
enjoy their media regardless of their device or operating system throughout
their home on our high quality wireless speaker systems.'
Mr Chen continued: 'Vendors working with NOW will for the first time be
able to enjoy an industry backed integrated technology into Now's products,
which will have the authorised 'Wi-Fi Use' stamp of approval.'




Mr. Yaacov Ben-Yaacov, co-founder and CEO of Catch Media, commented: 'We
are very excited to partner with Now Advertising, which powers devices for
brand such as Jensen(R) and Lenco(TM). Having software pre-loaded on every
device powered by our Play Anywhere platform will give consumers the
maximum flexibility and convenience to have access to their content exactly
as they desire.'
Mr. Ben-Yaacov concluded, 'With this partnership, NOW will be at the very
forefront of offering devices that harness the power of the smart cloud to
provide consumers with truly the easiest way to share licensed content
across disparate devices and operating systems.'
Now's vendors are displaying these devices, powered by Play Anywhere and
with the 'Authorised for Wi-Fi' stamp of approval for the first time at CES
2012 and will be available to consumers through retail in quarter one of
this year.

About NOW
Founded in 2003, NOW is a targeted mobile advertising company that
specialises in cutting edge, high-tech outdoor advertising and street
furniture production services.
In 2010 NOW rolled out NowOnline MyMusic and followed that up in 2011 with
AirMusic. Both of the services are powered by Catch Media's Play Anywhere
technology and both develop targeted adverts and promotions on mobile
devices around music users are interested in and play through NowOnline
MyMusic, AirMusic and apps alongside outdoor advertisements implementing
the technology.
About Catch Media
Catch Media is a B2B technology company that deploys award-winning patented
technology, Play Anywhere (R), and a suite of products that allow its
partners to offer consumers seamless and convenient access to their digital
content regardless of the distribution method, be it physical or digital.

Through its technology, Catch Media also provides our partners with the
business intelligence to allow them to better gauge and meet their
consumers' needs.

The Play Anywhere(R) platform allows transactions to occur among the
'walled garden' clouds that are increasingly restricting the consumer's
ability to use and share content as they wish

As a DECE/ UltraViolet member and developer partner, Catch Media announced
the integration of movies through the Play Anywhere(R) platform at CES 2012
while also providing seamless access through the Play Anywhere(R)
interfaces via any smartphone or tablet as well as through the Web, set top
boxes, Smart TVs and any many other connected devices.
Forward-looking statements
Except for any historical information contained herein, the matters
discussed in this press release contain forward-looking statements that
involve risks and uncertainties, including those described in the Company's
Securities and Exchange Commission reports and filings.

Contact
Investor relation
Thomas Chan Phone:+852 6387-6337
email:ir(at)nowapplc.com


End of Corporate News

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company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Datum: 20.01.2012 - 10:08 Uhr
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