Devro picks DOMSET Live-Kommunikation once again
Never change a winning team: DOMSET Live-Kommunikation has, once again, put into place an international brand strategy event for Devro. The group’s new brand values continued to be the central focus of the "Global Sales Conference", Frankfurt, in 2012. This time, the Cologne “creatives” focused on teamwork and interaction for this international trade meeting.
DOMSET for Devro: focus on new brand values(firmenpresse) - Devro is one of the world's leading supplier of collagen casings for food products, with production and sales locations in Australia, New Zealand, China, Great Britain, Japan, the Czech Republic, Russia and the United States, among others. The sales teams from all countries met up for a four-day "Global Sales Conference" in mid-May. The aim was to communicate the company’s new brand values, spearheaded by the "Value not Price" slogan, and to translate this into global sales. "Not only did we achieve our goals, we were overwhelmed by the exceptionally great and positive feedback from the participants," said Will Blair, Director of Marketing, Devro, adding: "At Devro, we place great emphasis on high standards. DOMSET had already convinced us with their original ‘We will knack you’ idea at the IFFA 2010 and their highly professional implementation at the Fair. Their work for the ‘Global Sales Conference' has more than confirmed this perception".
Apply, understand, take in - and evaluate
Apply, understand and take in: DOMSET’s conceptual approach for this highly strategic event focused primarily on the active cooperation and inter-office dialogue between subsidiaries and participants. Thus the challenge of uniting some 70 people from four continents around a common denominator led to the actual solution: Besides the opening speech of the CEO, Peter Page, and the keynote speech from sales trainer Thomas Burzler, the conference programme included numerous hands-on workshops, in which internationally-mixed groups had to apply Devro’s principles into a common theme. The subsequent team-building was channelled into building a “Marble Run", integrating all the brand values into a whole, and during which, teams had to respond to simulated market changes with flexible strategies.
The entire conference concept generated top results and motivated the international management, a fact that was further confirmed through a survey, also conducted by DOMSET, to measure the event’s success. The findings covered not just the general satisfaction with the event itself but focused especially on reaching the assigned communication objective, namely to "establish the new Devro values" and the future brand positioning. "A valid and objective measurement of success is becoming increasingly more important for many of our clients. In addition to the monitoring of results, a strategic evaluation serves as an invaluable tool for both the conceptual alignment and the implementation of follow-up activities" says Oliver Malat, Creative Director at DOMSET.
Unternehmensinformation / Kurzprofil:
DOMSET Live-Kommunikation
DOMSET is an owner-managed agency for live communications with its head office in Cologne. The agency has earned itself a notable reputation in the event, incentive and team building sectors. Another core strength is strategic communications, which ranges from off-site meetings through trade fair events up to guerrilla marketing. The key to this outstanding agency’s success lies not just in its exceptional sector-related guidance but also in its focus on the long-lasting positive impact of its events.
More information under: www.domset.de
Datum: 13.06.2012 - 12:15 Uhr
Sprache: Deutsch
News-ID 155909
Anzahl Zeichen: 2990
contact information:
Contact person: Dominik Deubner
Town:
Cologne/Germany
Phone: +49 (0) 221 - 355 576-0
Kategorie:
Business News
Typ of Press Release: Erfolgsprojekt
type of sending: Veröffentlichung
Date of sending: 13.06.2012
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