Growing networks the smart way
(Thomson Reuters ONE) -
·        Telecom operators increasingly recognize the need to reduce their
environmental impact while pursuing business growth
·        New approach from Ericsson helps operators make better informed
investments to minimize both carbon emissions and cost of ownership
·        Australian telecommunications operator Telstra - first to try the
approach- learned of opportunities to reduce costs and carbon footprint while
expanding its network
Growing network traffic and subscriber numbers have resulted in higher carbon
footprint and network costs for operators. Operators are being challenged to
respond to growing carbon emissions concerns, volatile fuel prices and potential
added costs such as carbon taxes while expanding networks and achieving business
growth. Growing business can be supported by modernizing and optimizing
networks, sharing assets and resources, and changing the energy mix.
To help operators deal with these challenges, Ericsson (NASDAQ: ERIC) is now
offering a groundbreaking TCO(2) approach that measures carbon emissions and
uses the total-cost-of-ownership methodology. By assessing the best combination
of investment options for optimizing energy efficiency, the TCO(2) approach
supports operators' environmental and business objectives. It simply helps them
save money while reducing the impact on the environment.
During 2009, Australian operator Telstra worked with Ericsson's consultants to
conduct a nationwide carbon and energy audit of its wireless network. Mike
Wright, Wireless Executive Director at Telstra says: "This study confirmed the
benefits that Telstra is achieving through initiatives that have already been
implemented. The study also identified the opportunity for us to reduce CO(2)
emissions by up to an estimated 30 percent in the radio access network and an
estimated 56 percent in the core network. We are continuing to work with our
partners to identify further opportunities to reduce our carbon intensity
levels, as we work to achieve our company-wide target to reduce our carbon
emissions intensity by at least 10 percent by 2015."
HÃ¥kan Eriksson, CTO at Ericsson says: "The TCO(2) approach is vital when
considering alternative network designs and power-saving features, evaluating
capacity enhancements and minimizing environmental impact, not to mention when
improving competitiveness. I believe that those players not using a TCO(2)
approach will be at a significant disadvantage."
The development of this new approach is part of how Ericsson works to constantly
increase focus on energy efficiency in our products and services portfolio,
helping customers reduce their environmental impact and costs. More information
on this work can be found at the Ericsson Sustainability and Corporate
Responsibility website:
www.ericsson.com/thecompany/sustainability_corporateresponsibility
Notes to editors:
Photos of HÃ¥kan Ericsson
www.ericsson.com/ericsson/press/photos/hakan_eriksson.shtml
Ericsson Sustainability and Corporate Responsibility Performance and Assurance
2009
www.ericsson.com/thecompany/sustainability_corporateresponsibility/performance_a
nd_assurance
TCO(2) white paper
www.ericsson.com/res/thecompany/docs/whitepapers/TCO2_0211high.pdf
Measuring emissions right white paper
www.ericsson.com/res/thecompany/docs/whitepapers/methodology_high3.pdf
Our multimedia content is available at the broadcast room
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10Â 719 00 00
E-mail: investor.relations(at)ericsson.com
UPCOMING EVENTS
Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6
Ericsson Business Innovation Forum, Shanghai, China, May 17-18
For more information please contact the Ericsson Media Relations Team.
[HUG#1410171]
Release in PDF: http://hugin.info/1061/R/1410171/362737.pdf
Unternehmensinformation / Kurzprofil:
Datum: 30.04.2010 - 09:00 Uhr
Sprache: Deutsch
News-ID 20042
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