DGAP-News: YOC AG: YOC integrates Rippll Geo-Targeting to take Location Based Advertising into Europe
(firmenpresse) - DGAP-News: YOC AG / Key word(s): Alliance
YOC AG: YOC integrates Rippll Geo-Targeting to take Location Based
Advertising into Europe
23.02.2011 / 09:36
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YOC integrates Rippll Geo-Targeting to take Location Based Advertising into
Europe
Berlin, 23rd 2011, YOC today announces the integration of Rippll's Location
Based Targeting throughout YOC's mobile properties. This will allow YOC to
sell location based ad campaigns across its premium network and leverage
the rich location based formats Rippll has developed such as expandable map
ads and mobile voucher units.
Alongside O2, Rippll has been at the forefront of enabling location based
targeting in the UK. Following successful initial location based campaigns
using Rippll technology with leading brands such TGI Fridays, McDonalds and
Vodafone, demand has increased considerably amongst brands and agencies.
YOC, as the leading premium network in Europe, were keen to extend their
addressable reach and value to their partners and saw Rippll as a natural
partner.
The integration will enable media agencies to plan mobile advertising
campaigns in Europe using Rippll Geo-Targeting across YOC's premium
publisher network.
Andrés Lozano Sañudo, Group Director Mobile YOC, said 'Adding location
targeting to our current capabilities means that we can add more value to
our advertisers. LBS is on the agenda of most of our clients. Our
publishers benefit from our constant drive for innovation that leads into
best utilization of their mobile advertising real estate.'
Doug Chisholm, Managing Director, Rippll said, 'This integration with YOC
now increases our reach in the UK to nearly 50% of smartphone traffic and
also takes Rippll geo-targeting into other markets such as Spain and
Germany which is great for brands who wish to plan and execute geo-targeted
campaigns in those markets.'
About YOC Group
The YOC Group is one of the leading providers of mobile marketing, mobile
advertising, mobile internet and affiliate marketing in the world. The YOC
Group uses self-developed scalable platforms to implement integrated mobile
solutions for customers from all industries. YOC AG operates more than 500
mobile portals in Europe via a protected mobilisation platform. With a
portfolio of more than 220 titles, the YOC Group has the largest premium
mobile advertising network in Europe. Every day, the centrally controlled
AdServer processes more than 100 million requests for mobile advertising
tools by means of this premium network and the blind advertising network
ubiyoo. In the first three quarters of 2010, YOC's turnover amounted to EUR
22.7 million. The YOC Group currently has a headcount of about 180. The
company operates across Europe and intends to continue to grow
internationally.
www.yoc.com
About Rippll
Rippll is the leader in location based marketing solutions. Specialising in
location based adserving and rich media, Rippll launched the UK's first
ever location based display ad campaign for TGI Friday's, planned by
Initiative Media.
www.rippll.com
Contact:
Frau Anna Augar
Karl-Liebknecht-Straße 1
10178 Berlin
Fon: 030 726162-161
Fax: 030 726162-222
E-Mail: anna.augar(at)yoc.com
End of Corporate News
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23.02.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: YOC AG
Karl-Liebknecht-Str. 1
10178 Berlin
Deutschland
Phone: +49 (0)30-72 61 62 202
Fax: +49 (0)30-72 61 62 222
E-mail: anna.augar(at)yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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113152 23.02.2011
Datum: 23.02.2011 - 09:36 Uhr
Sprache: Deutsch
News-ID 33280
Anzahl Zeichen: 0
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Kategorie:
Business News
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